Get off the deliver-and-sell treadmill.

A real published business book in your hands by July, in your own voice, doing the explaining for you when you're not yet in the room.

Two founding authors needed for Expert Conversations. Applications close end of May 2026.

Apply to be considered

If you're a coach, consultant, or fractional sales leader, you probably already know the loop. You deliver. You spend the rest of the week trying to find the next piece of work. Most of what comes in arrives by referral, or because a former client has suddenly remembered you exist. Revenue jumps around. And you've thought, more than once, that you should have a book or a body of work that did some of the explaining for you when you weren't in the room, so the pipeline didn't keep depending on whoever happens to remember you. Then you didn't write it, because there was no time and no obvious place to start.

Expert Conversations is what I'm building for that.

What it is

Expert Conversations is a series of focused, professionally published business books designed to do that explaining work for you. Each book is structured as an edited expert conversation, with the author's actual voice on the page, key insights and tips called out as pull-quotes, and the whole thing tight enough to read in two short sittings. Sales leaders, consultants, coaches, fractional CROs.

It's the same move Goldsmith, Brown, Bungay Stanier and Lencioni made earlier in their careers, made accessible to people who don't have eighteen months and £20,000 to spare.

I'm taking two founding authors into the first cohort. The series goes properly live with their books in July.

The founding cohort

Two authors. £997 each, against a regular price that will sit at £2,500-£3,000 once the series is established. May for the agreement. July for the published book.

Not every applicant will be a fit, and most who apply won't be invited in. I'm looking for two authors whose work I'd be proud to put under the imprint.

By the end of July, you have a finished published book in your hands. You can hand it to clients before their summer break, leave it on a beach lounger, and use it as a credibility piece going into Q3.

How it works

The whole thing is interview-based, so you don't write the book and you don't lose billable hours to a writing project.

A weekly sixty-minute conversation in your calendar, up to four times. Two coffees, a deep dive into one part of your work, and a clean transcript you can read back the next morning. Across those sessions I capture how you actually think about your domain: the stories, the patterns, the tools, the things you keep explaining to clients without realising it.

Then I handle the writing, the structuring, the editing, the cover design, the typesetting, and the publishing on Amazon.

You read the drafts, you correct anything that doesn't sound like you, and you sign off on the final version. About six hours of your time across two months, in total.

What you actually walk away with, by the end of July 2026

  • A professionally published book under your name

    Around 100 pages, short enough that prospects will actually read it on a flight rather than leave it on a shelf.

  • The same finish as a traditionally published business book

    ISBN, cover, paperback, Kindle, full distribution on Amazon. So when a prospect Googles you between meetings, your book turns up looking like a real book, because it is.

  • Five physical author copies posted to you in mid-July.

    One comes signed, with a short personal note from me, for keeping. The other four are yours to hand to top prospects after a meeting, post to a CFO before a sales call, or leave with a client at the end of an engagement.

  • A small printed insert in each copy

    A small printed insert in each copy reading "Founding Author, Expert Conversations, 2026 Cohort 1 of 1." A marker of being one of the first two, which travels with every copy of the book.

  • The full editable text

    Fully editable text so you can spin out articles, LinkedIn posts, conference talks and sales emails from it for years.

You own the rights. SPV Creative Press is the imprint, but the work, the credit, and every sales conversation the book opens for you, are yours.

What actually changes for you

The version of you with this book in hand walks into different conversations. Your rates shift upward without you having to negotiate. The CFO who Googles you before the meeting reads the book on the train and arrives with trust already loaded. The introductions you used to chase start arriving without you asking. None of that is theoretical. It is how the coaches and consultants in the article actually live, and it is a different professional life from the one you currently have.

About me

I'm Stéphane. SPV Creative Press is small and recent, but the underlying work isn't.

I started self-publishing a few years ago, first with my daughter Sophie, who wrote a small children's book at seven called The Unicorn Who Lost Her Horn. We self-published it together on Amazon as an experiment, and it's now the first in a small series called Foresty Friends.

I've also self-published the I Want to Know Now series of short historical books on Amazon, three titles so far covering the two World Wars and Hitler, so the end-to-end publishing pipeline I'd be running for you is one I've already run for myself, several times over, on real books people can buy and have bought.

Expert Conversations is the same approach, applied to people who have years of professional thinking to capture rather than a unicorn or a world war.

Why be a founding author rather than wait

Three reasons.

First, on price. £997 is the founding rate. The next cohort will run at £2,500-£3,000.

Second, on attention. With only two authors in the founding cohort, both of you get a meaningful share of my time and focus. As the series grows, that ratio inevitably tightens, and later authors get less of it.

Third, on association. Once Expert Conversations is an established series with twenty or thirty books in it, the founding authors are the two whose books started it. That is a story that travels with you, in your bio, in introductions, in interviews, for the rest of your career.

The math, briefly. A fractional CRO retainer in the UK typically runs £4,000 to £8,000 per month. A senior consulting day rate is usually over £1,000. The £997 pays for itself if the book contributes to one extra discovery call that converts to a short engagement, or to one rate uplift on an existing client. Most consultants who do this work see it pay back many times over across the next year or two, mostly through the indirect effect of how prospects show up to first conversations once they've read something you wrote. None of that is guaranteed. But the math is unusually forgiving compared with other marketing investments of similar size.

  • The math, briefly

    A fractional CRO retainer in the UK typically runs £4,000 to £8,000 per month. A senior consulting day rate is usually over £1,000. The £997 pays for itself if the book contributes to one extra discovery call that converts to a short engagement, or to one rate uplift on an existing client. Most consultants who do this work see it pay back many times over across the next year or two, mostly through the indirect effect of how prospects show up to first conversations once they've read something you wrote. None of that is guaranteed. But the math is unusually forgiving compared with other marketing investments of similar size.

How to apply

Book a thirty-minute call. We use it to check fit in both directions. If we're a fit, we sign inside May, start the interviews early June, and your published book is in your hands by end of July, ready for use across the second half of the year.

Book a call

Common Questions

“I don’t have time to write a book”

You're not writing it. The whole thing happens in four to six ninety-minute conversations with me, scheduled around your existing work. The writing, editing and design are mine to handle. About six hours of your time across two months.

“I'm not sure I have enough material for a book”

Almost everyone in your position thinks they don't, and almost everyone turns out to be wrong. After ten to twenty years or more of doing your work, you have more material than will fit. The interesting question is which 30% of it actually makes the book, and that's exactly what we work out together in the first conversation.

“Why is the founding price so low?”

Because you're one of the first two authors into a series I'm trying to establish, and I have specific reasons to want the first two books to exist quickly and well. Your association with Expert Conversations is more valuable to me later than charging full price now. Both sides benefit, just at different times: you on price now, me on credibility later.

“What if I get part-way in and decide the book isn't for me?”

We have a structured process and both of us want a book worth your name on it. If we reach the end of the interviews and the material isn't where it should be, you are under no obligation to publish. We'll have used about six hours of your time, which you'll get back. This hasn't happened yet.

Two founding authors

Applications close end of May. Books in your hands by end of July.

Book a Call